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~subject:"Advertising"
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Septianto, Felix
23
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16
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14
Taylor, Charles Raymond
14
Diehl, Sandra
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Chan, Kara
11
Dens, Nathalie
11
Wu, Linwan
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Yoon, Sukki
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10
Rosengren, Sara
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9
Evans, Nathaniel J.
9
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9
Mueller, Barbara
9
Sahni, Navdeep S.
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Terlutter, Ralf
9
Thaichon, Park
9
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Ghose, Anindya
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Hayes, Jameson L.
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Quach, Sara
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Shin, Jiwoong
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7
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7
Moshary, Sarah
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7
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7
Arora, Taanika
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Axel Springer AG
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Boston College / Department of Economics
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Werbewissenschaftliche Gesellschaft
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Erasmus Research Institute of Management
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European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
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IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Internationale Handelstagung <1987, Rüschlikon>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
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International journal of advertising : the review of marketing communications
132
Journal of business research : JBR
108
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
76
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of advertising
44
Journal of promotion management : JPM
42
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
41
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of Consumer Marketing
33
Journal of current issues and research in advertising : JCIRA
29
European journal of marketing : EJM
26
Health marketing quarterly
24
International journal of consumer studies
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of current issues and research in advertising
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of global marketing
18
Journal of marketing research : JMR
18
Journal of marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
15
European journal of marketing
14
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Journal of Product & Brand Management
14
Marketing intelligence & planning
14
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ECONIS (ZBW)
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EconStor
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RePEc
3
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1
Ignite the
scent
: the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive
scent
perception
and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
3
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
4
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
5
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
6
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
7
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
8
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
9
Visual elements in advertising enhance odor
perception
and purchase intention : the role of mental imagery in multi-sensory marketing.
Lyu, Minghui
;
Huang, Qi
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015085041
Saved in:
10
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
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