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Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander; Koslow, Scott; Parker, John - In: Journal of advertising research 59 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
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In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander; Koslow, Scott - In: Challenges in an age of dis-engagement, (pp. 155-167). 2017
Persistent link: https://www.econbiz.de/10011688973
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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Future directions for advertising creativity research
West, Douglas C.; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 48 (2019) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
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Creativity and ad theory
Sasser, Sheila L.; Koslow, Scott - In: Advertising theory, (pp. 191-211). 2012
Persistent link: https://www.econbiz.de/10009524176
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Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration
Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10012607906