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~subject:"Advertising"
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Cross-media consumption : insi...
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Subject
All
Advertising
Niederlande
38,669
Netherlands
24,204
Werbung
13,739
Werbewirkung
7,881
Advertising effects
7,656
Deutschland
5,349
Konsumentenverhalten
5,148
Consumer behaviour
5,121
Germany
4,014
Theorie
3,225
Großbritannien
3,206
Theory
3,123
USA
3,004
Online-Marketing
2,710
Internet marketing
2,696
United States
2,686
United Kingdom
2,599
Sportveranstaltung
2,471
Frankreich
2,423
Sport event
2,395
France
1,865
Belgien
1,509
Markenführung
1,505
Brand management
1,500
Schätzung
1,388
advertising
1,372
Italien
1,351
Estimation
1,267
Arbeitsmarkt
1,247
Schweden
1,190
Markenimage
1,144
Entrepreneurship
1,130
Brand image
1,122
Vergleich
1,115
Entrepreneurship approach
1,105
Marketing
1,093
EU-Staaten
1,061
Italy
1,049
EU countries
1,044
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Undetermined
3,419
Free
2,052
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Article
6,451
Book / Working Paper
3,806
Journal
54
Other
11
Database
1
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All
Article in journal
5,504
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5,504
Graue Literatur
788
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788
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701
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701
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623
Arbeitspapier
596
Hochschulschrift
223
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190
Sammelwerk
190
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183
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101
Lehrbuch
100
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92
Konferenzschrift
86
Bibliografie enthalten
55
Bibliography included
55
Conference paper
50
Konferenzbeitrag
50
Case study
45
Fallstudie
45
Bibliographie
42
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42
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31
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27
Sammlung
27
Ratgeber
24
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23
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20
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20
Handbuch
20
Amtsdruckschrift
19
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19
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17
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16
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English
9,104
German
838
Undetermined
311
French
37
Russian
22
Italian
8
Swedish
7
Spanish
6
Danish
5
Lithuanian
5
Dutch
5
Finnish
4
Polish
4
Portuguese
4
Norwegian
3
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2
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1
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1
Croatian
1
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1
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1
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1
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Chinese
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Author
All
Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Anderson, Simon P.
30
Gierl, Heribert
28
Septianto, Felix
28
Rosengren, Sara
27
Saffer, Henry
27
Kind, Hans Jarle
25
Zaccour, Georges
25
Sethi, Suresh
24
Dahlén, Micael
23
Okazaki, Shintaro
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Nilssen, Tore
19
Yoon, Hye Jin
19
Campbell, Colin L.
18
Dens, Nathalie
18
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Carlson, Les
17
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Liaukonyte, Jura
16
Pepels, Werner
16
Reid, Leonard N.
16
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
Université Paris-Dauphine (Paris IX)
8
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
147
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
SpringerLink / Bücher
43
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Marketing : ZFP ; journal of research and management
29
CESifo working papers
28
Economics letters
28
Journal of international consumer marketing
27
Applied economics
25
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Source
All
ECONIS (ZBW)
9,682
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
52
BASE
41
Other ZBW resources
7
ArchiDok
2
USB Cologne (business full texts)
1
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date (oldest first)
1
A longitudinal analysis of the changing roles of gender in
advertising
: a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
The effectiveness of
advertising
embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
5
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
6
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
7
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
8
Some interesting findings about Super Bowl
advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
9
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
10
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
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