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Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

Persistent link: https://www.econbiz.de/10011947139

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714

Persistent link: https://www.econbiz.de/10014414324

Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

Ratings, reviews, and the marketing of new products

Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045

Persistent link: https://www.econbiz.de/10012703784

Facebook advertisements and purchase of weight-loss products

Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211

Persistent link: https://www.econbiz.de/10010389837

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has … perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy. …

Persistent link: https://www.econbiz.de/10013164472

Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users

Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10012385169

"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook

Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92

Persistent link: https://www.econbiz.de/10011695237

Social media marketing : comparative effect of advertisement sources

Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69

Persistent link: https://www.econbiz.de/10011980784

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