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The role of art infusion in en...
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Advertising
Consumer behaviour
127
Konsumentenverhalten
125
Relationship marketing
54
Beziehungsmarketing
53
Emotion
39
Werbung
37
Advertising effects
35
Werbewirkung
35
Brand management
29
Markenführung
29
Luxury goods
28
Luxusgüter
28
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
16
Markenimage
16
Service quality
16
Dienstleistungsqualität
15
Online retailing
15
Online-Handel
15
E-commerce
13
Electronic Commerce
13
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Lieferantenmanagement
12
Supplier relationship management
12
Ethics
11
Ethik
11
Fundraising
11
Betriebliche Wertschöpfung
10
Einzelhandel
10
Marketing
10
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English
41
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Septianto, Felix
29
Quach, Sara
9
Thaichon, Park
9
Paramita, Widya
5
Seo, Yuri
5
Bandyopadhyay, Argho
4
Nallaperuma, Kaushalya
4
Nasution, Reza Ashari
4
Chiew, Tung Moi
3
Hamelin, Nicolas
3
Japutra, Arnold
3
Levin, Elizabeth
3
Northey, Gavin
3
Zhao, Fang
3
Arnita, Devi
2
Jayawardena, Nirma Sadamali
2
Kemper, Joya A.
2
Lang, Bodo
2
Mathmann, Frank
2
Sung, Billy
2
Thaichon, Paramaporn
2
Tjiptono, Fandy
2
Ye, Sheng
2
Abraham, Christopher
1
Aghniadi
1
Al-Shihabi, Sameh
1
Arli, Denni
1
Azzahra, Dwine Fatimah
1
Behl, Abhishek
1
Cheng, Anni
1
Choi, Jinyoung
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1
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1
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1
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1
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1
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1
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Journal of retailing and consumer services
7
Journal of advertising
5
Journal of business research : JBR
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Business & Industrial Marketing
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
40
Other ZBW resources
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
3
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
4
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
5
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Saved in:
6
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
7
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
8
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
9
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
10
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
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