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~subject:"Advertising"
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Kaiser, Harry M.
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Eisend, Martin
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Taylor, Charles Raymond
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Pelsmacker, Patrick de
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Gierl, Heribert
31
Anderson, Simon P.
30
Septianto, Felix
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Saffer, Henry
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Kind, Hans Jarle
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Okazaki, Shintaro
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Zaccour, Georges
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Chan, Kara
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Sethi, Suresh
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Stafford, Marla Royne
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Huh, Jisu
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Wilbur, Kenneth C.
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Yoon, Sukki
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Diehl, Sandra
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Yoon, Hye Jin
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Carlson, Les
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Dens, Nathalie
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Nilssen, Tore
19
Terlutter, Ralf
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Campbell, Colin L.
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Reid, Leonard N.
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Schlosser, Rainer
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Silk, Alvin J.
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Dave, Dhaval
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Esch, Franz-Rudolf
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Prasad, Ashutosh
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Bagwell, Kyle
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Hackley, Christopher E.
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Jerath, Kinshuk
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Jullien, Bruno
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Axel-Springer-Verlag
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C.E.P.R. Discussion Papers
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Université Paris-Dauphine (Paris IX)
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RWI - Leibniz-Institut für Wirtschaftsforschung
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EconWPA
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European Society for Opinion and Marketing Research
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American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Zentralausschuss der Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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Agricultural and Applied Economics Association - AAEA
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Cowles Foundation for Research in Economics, Yale University
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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European Advertising Academy
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NET Institute
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Nordic Council of Ministers
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American Enterprise Institute for Public Policy Research
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Cornell University / Department of Agricultural Economics
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Advertising Federation of America / Bureau of Research and Education
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Advertising Research Foundation
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Analitičeskij Centr Vi
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Associacija Kommunikacionnych Agenstv Rossii
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Association of National Advertisers
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Boston College / Department of Economics
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2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
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Journal of advertising research
215
International journal of advertising : the review of marketing communications
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Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
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European Journal of Marketing
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Journal of Consumer Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
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European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
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EconStor
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BASE
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ArchiDok
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1
Special issue on
creativity
research in
advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
2
A meta-analysis of when and how
advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
3
Is there gender bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
4
Creativity
, attention and the memory for brands : an outdoor
advertising
field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
5
Message and media : the future of
advertising
research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
6
The influence of traditional
advertising
determinants on young consumers' purchase decision
Misra, Vaibhav
;
Dwivedi, Sunita
- In:
Middle East journal of management : MEJM
9
(
2022
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10013258398
Saved in:
7
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
8
Advertising
: creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
9
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
10
The impact of
advertising
creativity
on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
Saved in:
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