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Impact of COVID-19 on TV adver...
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Kaiser, Harry M.
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30
Septianto, Felix
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RWI - Leibniz-Institut für Wirtschaftsforschung
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EconWPA
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European Society for Opinion and Marketing Research
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American Marketing Association
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Zentralausschuss der Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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2
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Journal of advertising research
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Journal of advertising
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European journal of marketing : EJM
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Journal of retailing and consumer services
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International Marketing Review
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Psychology & marketing
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International journal of industrial organization
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Journal of Product & Brand Management
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NBER working paper series
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Journal of current issues and research in advertising : JCIRA
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Health marketing quarterly
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Journal of Services Marketing
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NBER Working Paper
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Marketing Intelligence & Planning
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Young consumers : insight and ideas for responsible marketers
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1
Deconstructing symbolic ideology in contemporary communication strategy in
advertising
: the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
Saved in:
2
Brand narratives, sustainability, and gender : a socio-semiotic approach
Ourahmoune, Nacima
;
Binninger, Anne-Sophie
;
Robert, Isabelle
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
Saved in:
3
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
4
The "killer" ad : an assessment of
advertising
violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
5
Psychologie des Storytellings : Wie kann
Werbung
unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
Saved in:
6
Working toward an understanding of persuasion via engaging
narrative
advertising
: refining the transportation-imagery model
Zheng, Lu
;
Phelps, Joseph E.
- In:
Advertising theory
,
(pp. 255-268)
.
2012
Persistent link: https://www.econbiz.de/10009524159
Saved in:
7
Narrative
advertisements and
narrative
processing
Chang, Chingching
- In:
Advertising theory
,
(pp. 241-254)
.
2012
Persistent link: https://www.econbiz.de/10009524163
Saved in:
8
Narrative
, transportation and
advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
9
The subsiding sizzle of
advertising
history : methodological and theoretical challenges in the post
advertising
age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
10
The role of
narrative
transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
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