Purpose – The purpose of this paper is to investigate whether rational and emotional appeals are more effective for small boutique hotel websites in Australia. Specifically, it assesses how attitudes towards websites, service expectations and attitudes towards boutique hotels will influence...

Purpose – This paper aims to examine the effect of three levels of historical nostalgia on respondents' cognitions, attitude towards the advert, attitude toward the brand, and purchase intention. Design/methodology/approach – A total of 292 respondents exposed to broadcast‐style...

Investigates the influence of physical attractiveness of endorsers in print advertisements to consumer purchase intention. Studies two products and suggests that an openly stated desire by an attractive endorser to influence the views of the audience is more effective for high involvement...

Purpose – The purpose of this paper is to investigate how sports celebrities can be perceived as role models and influence young adult consumers' purchase and behavioural intentions. Further, it also seeks to examine whether this influence differs between males and females....