Both British and European advertising executives foresee satellite television (STV) having an increasingly dramatic impact on the European marketing scene during the 1990s (and beyond). While disagreeing somewhat as to the magnitude and direction of the impact, each group finds STV altering...

Report on the findings of two studies—one German/Swiss, the other US‐conducted among advertising/marketing leaders into the prominent role of consumer activist groups. Presents views on these groups and the future direction of their regulatory efforts. Reveals that these organizations are...