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~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Advertising effects
Einzelhandel
Markenführung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
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9,847
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9,665
Brand management
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9,145
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9,024
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4,328
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3,772
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3,583
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3,474
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3,259
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3,247
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3,218
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Phau, Ian
43
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41
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35
Melewar, T. C.
35
Keller, Kevin Lane
34
Grewal, Dhruv
32
Gierl, Heribert
31
Bang, Nguyen
30
Septianto, Felix
30
Ko, Eunju
29
Burmann, Christoph
28
Pelsmacker, Patrick de
28
Baumgarth, Carsten
27
Bauer, Hans H.
25
Gázquez-Abad, Juan Carlos
25
Han, Heesup
25
Huber, Frank
25
Sarkar, Abhigyan
25
Das, Gopal
24
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Dens, Nathalie
23
Japutra, Arnold
23
Pantano, Eleonora
23
Diamantopoulos, Adamantios
22
Martínez-López, Francisco J.
22
Pauwels, Koen
22
Rajagopal
22
Schramm-Klein, Hanna
22
Fournier, Susan
21
Hollebeek, Linda D.
21
Paul, Justin
21
Guzman, Francisco
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Dawes, John
19
Gijsbrechts, Els
19
Rahman, Zillur
19
Romaniuk, Jenni
19
Sarkar, Juhi Gahlot
19
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Springer Fachmedien Wiesbaden
32
National Bureau of Economic Research
13
Information Resources Management Association
8
NetLibrary, Inc
8
Gesellschaft zur Erforschung des Markenwesens
6
Books on Demand GmbH <Norderstedt>
5
American Marketing Association
4
Erasmus Research Institute of Management
4
Haufe-Lexware GmbH & Co. KG
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Stellenbosch University / Bureau for Economic Research
3
Technische Universität Braunschweig
3
The Nielsen Company (Germany)
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Goethe-Universität Frankfurt am Main
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nordic Council of Ministers
2
Shaker Verlag
2
Zukunftsinstitut
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
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1
Alabama Highway Research Group
1
Association of National Advertisers
1
Associazione Studi e Ricerche per il Mezzogiorno
1
Avrim Lazar and Associates
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1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Brandsboard e.V.
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
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Journal of retailing and consumer services
721
Journal of business research : JBR
651
The journal of brand management : an international journal
359
The journal of product & brand management
321
Journal of marketing communications
179
Psychology & marketing
170
International journal of advertising : the review of marketing communications
155
Journal of retailing
155
European journal of marketing : EJM
143
International journal of retail & distribution management
142
The international review of retail, distribution and consumer research
128
Asia Pacific journal of marketing and logistics
118
Journal of promotion management : innovations in planning and applied research
111
International journal of advertising : the quarterly review of marketing communications
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Marketing intelligence & planning
102
International journal of hospitality management
97
Journal of promotion management : JPM
97
SpringerLink / Bücher
94
Marketing letters : a journal of research in marketing
93
Journal of marketing
92
International journal of internet marketing and advertising : IJIMA
91
Journal of strategic marketing
89
Journal of international consumer marketing
88
Journal of fashion marketing and management
87
International journal of retail and distribution management
82
The journal of consumer marketing
81
International journal of consumer studies
80
Journal of marketing research : JMR
78
Journal of the Academy of Marketing Science
78
Journal of advertising research
77
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
Cogent business & management
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of marketing management : MM
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of global marketing
65
Marketing : ZFP ; journal of research and management
62
International journal of electronic marketing and retailing : IJEMR
61
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ECONIS (ZBW)
16,109
USB Cologne (EcoSocSci)
22
EconStor
5
RePEc
3
BASE
2
OLC EcoSci
2
Showing
1
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10
of
16,143
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
3
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
4
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
5
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
6
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
7
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
8
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
9
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
10
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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