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~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
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Advertising effects
Kundenzufriedenheit
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,036
Beziehungsmarketing
8,935
Jugendliche
8,927
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
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5,523
Online-Handel
5,450
Online retailing
5,436
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5,423
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4,841
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4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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1,560
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Han, Heesup
56
Mattila, Anna S.
30
Gierl, Heribert
27
Usman, Osly
27
Pelsmacker, Patrick de
25
Septianto, Felix
22
Huber, Frank
21
Dens, Nathalie
20
Jang, Soocheong
20
Esch, Franz-Rudolf
18
Bauer, Hans H.
17
Loureiro, Sandra Maria Correia
17
Prayag, Girish
17
Prentice, Catherine
17
Sreejesh, S.
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Diehl, Sandra
16
Hyun, Sunghyup Sean
16
Quach, Sara
16
Balaji, M. S.
15
Söderlund, Magnus
15
Chan, Kara
13
Eisend, Martin
13
Gustafsson, Anders
13
Mittal, Vikas
13
Pauwels, Koen
13
Prashar, Sanjeev
13
Rosengren, Sara
13
Aksoy, Lerzan
12
Hudders, Liselot
12
Klaus, Philipp
12
Muehling, Darrel D.
12
Thaichon, Park
12
Torres, Ivonne M.
12
Wu, Linwan
12
Wu, Luorong
12
Dahlén, Micael
11
Gursoy, Dogan
11
Kareklas, Ioannis
11
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8
National Bureau of Economic Research
7
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3
Technische Universität Braunschweig
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
Shaker Verlag
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institute of Leadership and Management <London>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
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Journal of retailing and consumer services
390
Journal of business research : JBR
299
International journal of hospitality management
206
Journal of marketing communications
140
International journal of advertising : the review of marketing communications
139
Psychology & marketing
114
The journal of services marketing
103
Journal of hospitality marketing & management
101
International journal of advertising : the quarterly review of marketing communications
95
Journal of travel and tourism marketing
94
Cogent business & management
89
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
74
Journal of promotion management : JPM
70
Tourism management : research, policies, practice
70
European journal of marketing : EJM
67
Journal of advertising research
63
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
62
Marketing letters : a journal of research in marketing
56
Journal of advertising : official publication of the American Academy of Advertising
53
The service industries journal
53
The journal of product & brand management
51
Journal of strategic marketing
48
International journal of electronic marketing and retailing : IJEMR
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing intelligence & planning
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
The journal of brand management : an international journal
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of marketing research : JMR
41
Journal of the Academy of Marketing Science
41
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
41
Journal of service management
39
International journal of consumer studies
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
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Source
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ECONIS (ZBW)
9,094
EconStor
6
OLC EcoSci
2
Showing
1
-
10
of
9,102
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date (newest first)
date (oldest first)
1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
3
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
6
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
7
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
8
Effects of
brand
experience on
brand
loyalty in
fashion
retail business
Pham Thi Lan Huong
;
Ngo Thi Hong
;
Tran Trieu Khai
- In:
Journal of economic development
23
(
2016
)
3
,
pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
Saved in:
9
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
10
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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