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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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Special issue: advances in advertising and sponsorship effectiveness
Cianfrone, Beth A. (ed.); Dees, Windy (ed.) - 2014
Persistent link: https://www.econbiz.de/10011504191
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Special issue: Effective health messages in advertising
Stafford, Marla Royne (contributor) - 2015
Persistent link: https://www.econbiz.de/10011292335
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New trends in digital and social media advertising
Cho, Chang-Hoan (ed.); Park, Jin Seong (ed.) - 2019
Persistent link: https://www.econbiz.de/10012200498
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Themed issue: methodology in advertising research
2017
Persistent link: https://www.econbiz.de/10011686454
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Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011687806
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Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana> - 2017
Persistent link: https://www.econbiz.de/10011799637
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499
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Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237501