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~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
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Advertising effects
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International advertising and communication : current insights and empirical findings
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Green advertising and the reluctant consumer
6
A master class in brand planning : the timeless works of Stephen King
5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
5
Cutting edge international research
4
Cracking the code : leveraging consumer psychology to drive profitability
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Public relations and advertising theories : concepts and practices
3
Advertising, promotion, and new media
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
2
Brand management in emerging markets : theories and practice
2
Breaking new ground in theory and practice
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Enhancing knowledge development in marketing ; Vol. 21
2
Improving decision making in real-time bidding
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
The Sage handbook of advertising
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in electronic marketing
1
Advertising in developing and emerging countries : the economic, political and social context
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brick & mortar shopping in the 21st century
1
Celebrity, convergence and transformation
1
Challenges in an age of dis-engagement
1
Communicating corporate social responsibility : perspectives and practice
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Conference proceedings trends in business communication 2016
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Contemporary trends in innovative marketing strategies
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital advertising : theory and research
1
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ECONIS (ZBW)
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1
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
4
Mensch und Marke - Neuromarketing als Zugang zur Erfassung der Wirkung von Marken
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 67-98)
.
2004
Persistent link: https://www.econbiz.de/10002516241
Saved in:
5
How to promote quality perception :
brand
advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
6
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
Saved in:
7
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
8
Effects of green
brand
communication on
brand
associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
Saved in:
9
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
10
When can affective conditioning and mere exposure directly influence
brand
choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
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