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Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: International advertising and communication : current …, (pp. 239-255). 2006
Persistent link: https://www.econbiz.de/10003378130
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When brand representatives act as sales associates : mechanisms and effects of native selling and its disclosure
Held, Johanna; Stieler, Maximilian; Germelmann, Claas … - In: Marketing : ZFP ; journal of research and management 39 (2017) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10011780852
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The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective
Muhammad Waqas; Mian, Sarmad Jan; Nazir, Nabila - In: Journal of Islamic marketing 14 (2023) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10013536370
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The Effect of Image-Audio Emotional Similarity on NFT Product Sales
Ding, MengQi (Annie); Wang, Xin (Shane) - 2023
Musicians are often left wondering how to design album art to attract sales. The general answer is that the album cover should “fit” the style of the song. However, what does this “fit” mean exactly is not clear. We propose that one element of the “matching in style” is emotional...
Persistent link: https://www.econbiz.de/10014362101
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Effects of consumers' mood in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005
Persistent link: https://www.econbiz.de/10003353831
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Haan, Evert de - In: Journal of interactive marketing 59 (2024) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10014583040
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Does advertising spending improve sales performance?
Assaf, A. Georges; Josiassen, Alexander; Mattila, Anna S.; … - In: International journal of hospitality management 48 (2015), pp. 161-166
Persistent link: https://www.econbiz.de/10011341591