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Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003604132
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
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Advertising, gender and society : a psychological perspective
Zawisza-Riley, Magdalena - 2019
Persistent link: https://www.econbiz.de/10012025788
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2008
Persistent link: https://www.econbiz.de/10003681712
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Cue management : using fitness cues to enhance advertising effectiveness
Vyncke, Patrick - In: Evolutionary psychology in the business sciences, (pp. 257-287). 2011
Persistent link: https://www.econbiz.de/10009314466
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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351