//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Probleme und Problematik der R...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Werbung
13,788
Advertising
9,723
Werbewirkung
3,754
Konsumentenverhalten
2,847
Consumer behaviour
2,841
Online-Marketing
1,768
Internet marketing
1,763
Theorie
1,398
Theory
1,367
USA
959
Deutschland
956
United States
808
Marketing
788
Markenführung
724
Brand management
720
advertising
642
Marketingmanagement
638
Marketing management
619
Social Web
541
Social web
540
Germany
504
Preismanagement
461
Pricing strategy
461
Markenimage
445
Brand image
433
Markenartikel
421
Wettbewerb
410
Funktechnik
378
Radio engineering
366
Zielgruppe
346
Brand
340
Target group
333
Mobile communications
329
Mobilkommunikation
329
Werbewirtschaft
313
Competition
309
Werbepsychologie
298
Internet
293
Öffentlichkeitsarbeit
283
more ...
less ...
Online availability
All
Undetermined
1,696
Free
730
Type of publication
All
Article
2,781
Book / Working Paper
912
Journal
7
Type of publication (narrower categories)
All
Article in journal
2,639
Aufsatz in Zeitschrift
2,639
Aufsatz im Buch
142
Book section
142
Graue Literatur
129
Non-commercial literature
129
Arbeitspapier
99
Working Paper
99
Hochschulschrift
57
Thesis
35
Collection of articles of several authors
34
Sammelwerk
34
Conference paper
15
Konferenzbeitrag
15
Konferenzschrift
15
Aufsatzsammlung
12
Lehrbuch
11
Textbook
9
Reprint
8
Conference proceedings
7
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Mehrbändiges Werk
4
Multi-volume publication
4
Sammlung
4
Case study
3
Fallstudie
3
Ratgeber
2
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Einführung
1
Festschrift
1
Firmeninformation
1
Guidebook
1
Handbook
1
Handbuch
1
Mikroform
1
more ...
less ...
Language
All
English
3,576
German
120
Italian
2
French
1
Russian
1
Author
All
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Dens, Nathalie
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
more ...
less ...
Institution
All
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
8
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of advertising
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
European journal of operational research : EJOR
12
more ...
less ...
Source
All
ECONIS (ZBW)
3,700
Showing
1
-
10
of
3,700
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
Saved in:
2
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
3
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
4
Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
Saved in:
5
Japan's market & advertising 1985
1985
-
Partially rev
Persistent link: https://www.econbiz.de/10000741079
Saved in:
6
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Saved in:
7
Principles and applications of psychographic research in advertising
Tkocz, Zygmunt
-
1989
Persistent link: https://www.econbiz.de/10000759262
Saved in:
8
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
Saved in:
9
Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.
;
Ohlsson, Ragnar
;
Tännsjö, Torbjörn
-
1978
Persistent link: https://www.econbiz.de/10000558937
Saved in:
10
On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10000559524
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->