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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana; Soltan, Khaled - In: Journal of marketing communications 24 (2018) 6, pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
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Does the model minority image work? : consumer responses to the model minority stereotypes in ads
Yoo, Jinyoung Jinnie - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 911-941
Persistent link: https://www.econbiz.de/10012258147
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What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie; Moore, Elizabeth S.; … - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216