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~subject:"Advertising effects"
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Advertising effects
Erfolgsfaktor
17,556
Brand management
17,500
Markenführung
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Pelsmacker, Patrick de
15
Dens, Nathalie
14
Bauer, Hans H.
13
Esch, Franz-Rudolf
11
Malik, Garima
8
Romaniuk, Jenni
8
Gierl, Heribert
7
Huber, Frank
7
Jain, Amit
7
Septianto, Felix
7
Erfgen, Carsten
6
Görtz, Gunnar
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Bellman, Steven
5
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
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Baxter, Stacey M.
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
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Haber, Tobias E.
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Häusel, Hans-Georg
4
Ilicic, Jasmina
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Jang, Soocheong
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Kennedy, Rachel
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Kulczynski, Alicia
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Lee, Sang Yeal
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Leeflang, Peter
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Meyer, Frederik
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Milfeld, Tyler
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Muehling, Darrel D.
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Pauwels, Koen
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Pittman, Matthew
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Rempel, Jan Eric
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Sattler, Henrik
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National Bureau of Economic Research
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Robert Schuman Centre for Advanced Studies
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The Nielsen Company (Germany)
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Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Journal of business research : JBR
58
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
44
Journal of promotion management : JPM
33
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
28
Psychology & marketing
26
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
24
Journal of retailing and consumer services
20
International journal of internet marketing and advertising : IJIMA
19
SpringerLink / Bücher
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing : ZFP ; journal of research and management
15
Marketing letters : a journal of research in marketing
13
European journal of marketing : EJM
11
Journal of marketing research : JMR
11
Asia Pacific journal of marketing and logistics
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
10
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of hospitality management
8
International journal of sports marketing & sponsorship
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
Springer eBook Collection / Business and Economics
8
European journal of marketing
7
Gabler Edition Wissenschaft
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
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ECONIS (ZBW)
1,319
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1
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
2
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
3
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
4
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
7
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
8
Brand ambassadors : strategic diplomats or tactical promoters?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Marketing : metaphors and metamorphosis
,
(pp. 132-145)
.
2008
Persistent link: https://www.econbiz.de/10003746824
Saved in:
9
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
Saved in:
10
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
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