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Alternative Scenarios to the 'Banner' Years : A Test of Alternative Formats to Web Banner Ads

Taylor, Nolan J - 2014

Online advertising spending continues to grow. It rose 35% from 2005 to 2006 to reach $16.9 billion. This trend is expected to persist with a projected 2011 figure of $36.5 billion. Despite this trend consumers have shown increasing annoyance with online advertising, resorting to specialized...

Persistent link: https://www.econbiz.de/10013044704

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

The theory and practice of advertising : counting the cost to the customer

Berthon, Pierre R.; Robson, Karen; Pitt, Leyland F. - In: Journal of advertising research 53 (2013) 3, pp. 244-246

Persistent link: https://www.econbiz.de/10010199628

Ad bites : toward a theory of ironic advertising

Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426

Persistent link: https://www.econbiz.de/10009269505

Consumer-generated content and source effects in financial services advertising : an experimental study

Steyn, Peter; Wallström, Åsa; Pitt, Leyland F. - In: Journal of financial services marketing : JFSM 15 (2010/11) 1, pp. 49-61

Persistent link: https://www.econbiz.de/10009562577

Viewer reactions to online political spoof videos and advertisements

Bal, Anjali S.; Campbell, Colin L.; Pitt, Leyland F. - In: Online consumer behavior : theory and research in …, (pp. 185-208). 2012

Persistent link: https://www.econbiz.de/10009567794

From whence it came : understanding source effects in consumer-generated advertising

Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160

Persistent link: https://www.econbiz.de/10008936314

Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238

Persistent link: https://www.econbiz.de/10009127057