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How do observers react to companies' humorous responses to online public complaints?

Béal, Mathieu; Grégoire, Yany - In: Journal of service research 25 (2022) 2, pp. 242-259

Persistent link: https://www.econbiz.de/10013268018

The roles of emotion induced by types of restaurant attributes in advertisement on evaluation

Choi, Nak Hwan; Kim, Yen-soon - In: Nankai business review international 3 (2012) 3, pp. 224-241

Persistent link: https://www.econbiz.de/10009665309

Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion

Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93

Persistent link: https://www.econbiz.de/10011443033

Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196

Persistent link: https://www.econbiz.de/10011453986

Local Restaurants’ Advertising Response to Better Online Ratings

Lei, Ying - 2020

This paper uses data on local US restaurants to analyze the effect of online ratings on their advertising spending and distinguishes between advertising's persuasive interaction with average ratings and its informative interaction with displayed rounded rating. The effect of a higher displayed...

Persistent link: https://www.econbiz.de/10012853563

Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality

Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254

Persistent link: https://www.econbiz.de/10012623355

Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants

Wang, Chujun; Zhao, Zhenhua; Wan, Xiaoang - In: International journal of hospitality management 104 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013255923

Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

Persistent link: https://www.econbiz.de/10010128867

The influences of verbal smell references in radio advertisements

Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299

Persistent link: https://www.econbiz.de/10009779908

A model of a patron's innovativeness formation toward a chain restaurant brand

Hyun, Sean Sunghyup; Han, Heesup - In: International journal of contemporary hospitality management 24 (2012) 2, pp. 175-199

Persistent link: https://www.econbiz.de/10009544227

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