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Advertising effects
Social Web
20,861
Social web
20,830
Online-Marketing
13,270
Internet marketing
13,154
Consumer behaviour
7,665
Konsumentenverhalten
7,657
Kundenintegration
4,053
Customer integration
4,046
Beziehungsmarketing
3,719
Relationship marketing
3,713
Electronic Commerce
3,344
E-commerce
3,153
Viral marketing
2,911
Virales Marketing
2,909
Online-Handel
2,783
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2,779
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2,514
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2,468
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2,334
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2,243
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2,230
Advertising
1,907
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1,906
Digitalisierung
1,791
Social media
1,786
Digitization
1,729
social media
1,702
Marketingmanagement
1,579
Marketing management
1,560
Innovationsmanagement
1,444
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1,422
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1,412
Markenimage
1,403
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1,394
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Wilbur, Kenneth C.
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Tucker, Catherine
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Jerath, Kinshuk
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Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Reijmersdal, Eva A. van
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Bellman, Steven
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Pelsmacker, Patrick de
8
Penta, Antonio
8
Tucker, Catherine E.
8
Zhu, Yi
8
Chen, Huan
7
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
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Yang, Yanwu
7
Abhishek, Vibhanshu
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Abou Nabout, Nadia
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Arora, Taanika
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Bart, Yakov
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Campbell, Colin L.
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Chintagunta, Pradeep K.
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Decarolis, Francesco
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Fesenmaier, Daniel R.
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OECD
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Peter Lang GmbH
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Advertising Research Foundation
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
82
Journal of advertising research
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of marketing communications
59
Journal of business research : JBR
57
International journal of internet marketing and advertising : IJIMA
53
Journal of promotion management : innovations in planning and applied research
42
International journal of advertising : the quarterly review of marketing communications
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing and consumer services
29
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
Psychology & marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of advertising : official publication of the American Academy of Advertising
21
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Marketing intelligence & planning
16
Journal of marketing research
15
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising
13
Journal of electronic commerce research : JECR
13
Journal of marketing
12
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Marketing science
11
Young consumers : insight and ideas for responsible marketers
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Electronic commerce research and applications
9
Journal of retailing
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
2,233
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1
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
5
Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
Mogaji, Emmanuel
;
Farinloye, Temitope
- In:
Contemporary issues in social media marketing
,
(pp. 206-216)
.
2018
Persistent link: https://www.econbiz.de/10011715084
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
8
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
9
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
10
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
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