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~subject:"Advertising effects"
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Country of origin vs. consumer...
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Advertising effects
Consumer behaviour
83,179
Konsumentenverhalten
80,699
Brand image
11,178
Markenimage
11,064
Brand management
9,975
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9,900
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9,360
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5,864
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5,700
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5,019
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4,776
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4,746
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4,728
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4,415
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4,363
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4,229
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4,185
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4,076
Werbewirkung
3,889
Electronic Commerce
3,639
Verbraucherverhalten
3,587
E-commerce
3,532
Experiment
3,417
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3,272
Advertising
3,150
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3,061
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3,047
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Gierl, Heribert
28
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dens, Nathalie
21
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18
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16
Bauer, Hans H.
14
Muehling, Darrel D.
14
Pauwels, Koen
13
Reijmersdal, Eva A. van
13
Huber, Frank
12
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11
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
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Torres, Ivonne M.
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Wu, Linwan
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9
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9
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9
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9
Bang Nguyen Viet
8
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität Mannheim
1
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1
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Journal of business research : JBR
147
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
137
International journal of advertising : the quarterly review of marketing communications
101
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
66
Journal of promotion management : JPM
62
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
56
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
European journal of marketing : EJM
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
26
The journal of brand management : an international journal
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Journal of global marketing
22
European journal of marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
18
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Cogent business & management
16
International journal of consumer studies
16
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ECONIS (ZBW)
3,848
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1
The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani
;
Abiyyu, Muhammad Bryant Muhadzdzib
- In:
International journal of economic policy in emerging …
18
(
2023
)
3/4
,
pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
Saved in:
2
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
Saved in:
3
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
4
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
5
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
6
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
7
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
8
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
9
Small changes make a big difference : the impact of visual symbol color lightness on destination image
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
10
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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