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Advertising effects
Social Web
20,294
Social web
20,263
Brand management
17,496
Markenführung
17,082
Consumer behaviour
12,744
Konsumentenverhalten
12,645
Brand image
11,035
Markenimage
10,918
Online-Marketing
6,386
Internet marketing
6,291
Markenartikel
5,628
Brand
5,621
Relationship marketing
4,277
Beziehungsmarketing
4,272
Viral marketing
2,506
Virales Marketing
2,506
Soziales Netzwerk
2,424
Social network
2,268
Markenpolitik
2,203
Deutschland
2,121
Electronic Commerce
2,079
Marketingmanagement
2,060
Marketing management
2,049
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2,022
E-commerce
1,970
Werbewirkung
1,909
Social media
1,722
social media
1,647
Online-Handel
1,645
Online retailing
1,642
Digitalisierung
1,502
Internet
1,466
Digitization
1,465
USA
1,378
United States
1,354
Werbung
1,353
Advertising
1,352
Marketing
1,349
Customer satisfaction
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Pelsmacker, Patrick de
17
Dens, Nathalie
15
Esch, Franz-Rudolf
13
Bauer, Hans H.
11
Gierl, Heribert
9
Huber, Frank
8
Romaniuk, Jenni
8
Septianto, Felix
8
Sreejesh, S.
8
Bang Nguyen Viet
7
Chen, Huan
7
Dwivedi, Yogesh Kumar
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Vashisht, Devika
7
Arora, Nilesh
6
Brunner, Christian Boris
6
Buijzen, Moniek
6
Erfgen, Carsten
6
Hayes, Jameson L.
6
Pauwels, Koen
6
Roy, Subhadip
6
Srivastava, R. K.
6
Torres, Ivonne M.
6
Arora, Taanika
5
Choi, Yung Kyun
5
Dodoo, Naa Amponsah
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Fogel, Joshua
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Ilicic, Jasmina
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Kerr, Gayle
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Knoll, Johannes
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Ko, Eunju
5
Kulczynski, Alicia
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Langner, Tobias
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Pittman, Matthew
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Reijmersdal, Eva A. van
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Rozendaal, Esther
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Chambre de commerce et d'industrie de Paris
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Nomos Verlagsgesellschaft
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Peter Lang GmbH
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Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
Universität Mannheim
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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International journal of advertising : the review of marketing communications
76
Journal of business research : JBR
72
Journal of marketing communications
64
International journal of advertising : the quarterly review of marketing communications
53
Journal of advertising research
44
Journal of promotion management : innovations in planning and applied research
37
The journal of product & brand management
35
International journal of internet marketing and advertising : IJIMA
34
Psychology & marketing
34
Journal of retailing and consumer services
32
Journal of promotion management : JPM
31
Journal of advertising : official publication of the American Academy of Advertising
30
The journal of brand management : an international journal
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
SpringerLink / Bücher
20
Marketing : ZFP ; journal of research and management
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Asia Pacific journal of marketing and logistics
12
Journal of global marketing
12
International journal of hospitality management
11
International journal of sports marketing & sponsorship
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of current issues and research in advertising
11
Journal of marketing research : JMR
11
Journal of the Academy of Marketing Science
10
Cogent business & management
9
Journal of current issues and research in advertising : JCIRA
9
Journal of electronic commerce research : JECR
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
The journal of consumer marketing
9
Young consumers : insight and ideas for responsible marketers
9
International journal of consumer studies
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of marketing management : MM
8
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ECONIS (ZBW)
1,895
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1
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
2
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
5
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
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6
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
7
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
8
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
9
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
10
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
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