Similar Search Results

Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model

Kim, Jiyoung; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 33-56

Persistent link: https://www.econbiz.de/10009730799

Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk

Mohanty, Nilamadhab; Biswas, Saswata Narayan; Mishra, … - In: Health marketing quarterly 35 (2018) 4, pp. 280-297

Persistent link: https://www.econbiz.de/10011979393

Targeted information and limited attention

Hefti, Andreas; Liu, Shuo - 2019 - Revised version

We examine the implications of limited consumer attention for the targeting decisions of competing firms. Limited attention alters the strategic role of information provision as firms may become incentivized to behave as mass advertisers, despite perfect targeting abilities. We analyze the...

Persistent link: https://www.econbiz.de/10012154264

Influence of dynamic content on visual attention during video advertisements

Wooley, Brooke; Bellman, Steven; Hartnett, Nicole; Rask, Amy - In: European journal of marketing 56 (2022) 13, pp. 137-166

Persistent link: https://www.econbiz.de/10013502341

A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity

Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432

Persistent link: https://www.econbiz.de/10011880783

Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications

Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660

Persistent link: https://www.econbiz.de/10012203354

The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness

Haan, Evert de - In: Journal of interactive marketing 59 (2024) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10014583040

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718

Persistent link: https://www.econbiz.de/10010375803

The influence of self-view on context effects : how display fixtures can affect product evaluations

Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45

Persistent link: https://www.econbiz.de/10003810242

Positive mood and susceptibility to false advertising

LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142

Persistent link: https://www.econbiz.de/10003892037

1
2
3
4
5
6
7
8
9
10
Next
Last