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Advertising effects
Consumer behaviour
81,903
Konsumentenverhalten
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Theorie
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Theory
11,341
Relationship marketing
9,077
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9,047
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Gierl, Heribert
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Pelsmacker, Patrick de
22
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22
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13
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13
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Muehling, Darrel D.
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Matthes, Jörg
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Wu, Linwan
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Yoon, Sukki
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Dahlén, Micael
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Dodoo, Naa Amponsah
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Naderer, Brigitte
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Bang Nguyen Viet
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Ghose, Anindya
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Ilicic, Jasmina
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Jeong, EunHa
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Shaker Verlag
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
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IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
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Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
24
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Tourism management : research, policies, practice
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Cogent business & management
16
International journal of consumer studies
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Journal of consumer marketing
16
Journal of marketing research
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ECONIS (ZBW)
3,548
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1
An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho
;
Tang, Jia-Wei
;
Chen, Chun-Hsien
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Saved in:
2
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
3
Deriving the hierarchy measures of green advertising using AHP analysis for a sustainable environment
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
26
(
2022
)
4
,
pp. 438-455
Persistent link: https://www.econbiz.de/10013198320
Saved in:
4
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
5
The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte
;
Chou, Chia-jung
;
Feiz, Davood
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Saved in:
6
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
7
Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Martin, Brett A. S.
;
Vincent, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
6
,
pp. 769-774
Persistent link: https://www.econbiz.de/10010478107
Saved in:
8
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
9
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Saved in:
10
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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