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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
79,097
Consumer behaviour
78,664
Messung
22,353
Measurement
21,650
Theorie
15,760
Theory
15,458
Kognition
11,423
Cognition
11,260
Beziehungsmarketing
8,978
Relationship marketing
8,969
Markenführung
7,426
Brand management
7,423
USA
6,918
Markenimage
6,668
United States
6,646
Brand image
6,639
Kundenzufriedenheit
5,800
Customer satisfaction
5,797
Online-Handel
5,447
Online retailing
5,434
Deutschland
5,345
Germany
4,887
Dienstleistungsqualität
4,792
Service quality
4,790
Experiment
4,691
Social Web
4,655
Social web
4,652
Online-Marketing
4,399
Internet marketing
4,375
Brand
4,250
Markenartikel
4,246
Einzelhandel
4,128
Retail trade
4,050
Emotion
3,880
Werbewirkung
3,684
Electronic Commerce
3,597
Verbraucherverhalten
3,561
Schätzung
3,558
E-commerce
3,482
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Gierl, Heribert
25
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
17
Esch, Franz-Rudolf
15
Pauwels, Koen
13
Eisend, Martin
12
Huber, Frank
12
Muehling, Darrel D.
12
Phau, Ian
12
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Hye Jin
11
Yoon, Sukki
11
Bauer, Hans H.
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Mueller, Barbara
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Chang, Chingching
8
Ghose, Anindya
8
Gröppel-Klein, Andrea
8
Ilicic, Jasmina
8
Jang, Soocheong
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Science Institute
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
94
Journal of advertising research
72
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
62
Psychology & marketing
60
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
25
The journal of brand management : an international journal
25
International journal of hospitality management
24
Marketing intelligence & planning
24
Journal of current issues and research in advertising
23
Journal of international consumer marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
International journal of sports marketing & sponsorship
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,640
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1
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
2
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
3
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
4
Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
5
Consumer attitude formation from eWOM : interplay between
cognition
and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
6
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
7
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
8
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
9
How to measure persuasion knowledge
Ham, Chang-Dae
;
Nelson, Michelle R.
;
Dasgupta, Susmita
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
Saved in:
10
Vulnerable odler consumers : new persuasion knowledge achievement measure
Balázs, Katalin
;
Bene, Ágnes
;
Hidegkuti, István
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 706-713
Persistent link: https://www.econbiz.de/10011823471
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