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Measuring the value of recommendation links on product demand
Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
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The comparative performance of online referral channels in e-commerce
Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
risk, social networking focus, and perceived value effect trust. It secondly investigates the relationship between … trust. The software used is SPSS 15.0. Multiple regression equation has been employed to verify the hypotheses. Results show …
Persistent link: https://www.econbiz.de/10010260193
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma; Mansoor, Mahnaz; Shamim, Amjad - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
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How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
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Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.; Keeling, Kathleen Anne; … - In: European journal of marketing 57 (2023) 5, pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
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Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude
Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16
trust in digital influencers as a predictor for consumers' attitudes toward digital advertising and evaluating brand …, test, and validate the collected data. The result showed that trust in digital influencers, entertainment, information, and … personalization directly influence consumers' attitude toward digital advertising, and brand attitude has a positive and significant …
Persistent link: https://www.econbiz.de/10014504754