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The "proximal depiction effect" of indulgent (versus non-indulgent) foods on consumer responses
Sumit Malik; Sayin, Eda; Jain, Kriti - In: European journal of marketing 56 (2022) 11, pp. 2833-2861
Persistent link: https://www.econbiz.de/10013457395
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Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong; Jeong, EunHa; Jang, Soocheong; Xu, Yang - In: International journal of hospitality management 89 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang; Park, Jiwoo - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
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Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
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Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon; Reis, Leonard N. - In: Journal of business research : JBR 69 (2016) 9, pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
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Scepticism of food labelling versus food advertising : a replication and extension
Ringold, Debra Jones - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1169-1190
Persistent link: https://www.econbiz.de/10012623864
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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
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Targeting the young food consumer
Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
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Food vloggers and their content : understanding pathways to consumer impact and purchase intentions
Nguyen Thi My Nguyet; Bao Ngoc Le; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 2, pp. 117-133
Purpose This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the … attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the … effects of attitudes toward food videos and vloggers on consumers' behavioral intention regarding purchasing featured food …
Persistent link: https://www.econbiz.de/10014636955