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~subject:"Advertising effects"
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ROI of AI : Effectiveness and...
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Advertising effects
Messung
22,537
Measurement
22,323
Werbewirkung
7,992
Theorie
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Theory
6,380
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Consumer behaviour
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Advertising
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Armut
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USA
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Online-Marketing
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Internet marketing
2,190
Welt
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Schätzung
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Einkommensverteilung
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Income distribution
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Brand management
1,345
Markenführung
1,344
Return on investment
1,317
Markenimage
1,231
Return on Investment
1,227
Brand image
1,216
Risikomaß
1,202
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1,199
measurement
1,156
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Pelsmacker, Patrick de
57
Gierl, Heribert
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Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
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Taylor, Charles Raymond
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Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Pauwels, Koen
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Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
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Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
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Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
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Romaniuk, Jenni
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Roy, Subhadip
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Smit, Edith G.
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Srinivasan, Shuba
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Torres, Ivonne M.
16
Tucker, Catherine
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Chan, Kara
15
Geuens, Maggie
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Gröppel-Klein, Andrea
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Muehling, Darrel D.
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Phau, Ian
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Rozendaal, Esther
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Varan, Duane
15
Franses, Philip Hans
14
Kennedy, Rachel
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Fachhochschule Reutlingen / European School of Business
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Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichische Werbewissenschaftliche Gesellschaft
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European University Institute / Department of Economics
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
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Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
7,763
RePEc
3
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1
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1
The unfavorable economics of measuring the returns to advertising
Lewis, Randall A.
;
Rao, Justin M.
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1941-1973
Persistent link: https://www.econbiz.de/10011458062
Saved in:
2
Measuring the tru ROI of marketing dollars
McNeilly, Mark
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
5
,
pp. 50-51
Persistent link: https://www.econbiz.de/10003903016
Saved in:
3
ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.
;
Groves, Steven
;
Dimos, Jerry
-
2011
Persistent link: https://www.econbiz.de/10008902513
Saved in:
4
An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
5
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
6
Modellierung und
Messung
des Return on Investments von Marketing-Maßnahmen
Wübbenhorst, Klaus L.
;
Bosch, Volker
- In:
Essener Beiträge zur empirischen Wirtschaftsforschung …
,
(pp. 293-306)
.
2012
Persistent link: https://www.econbiz.de/10009513724
Saved in:
7
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
8
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
Saved in:
9
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
10
Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza
;
Weinlich, Petr
- In:
Leveraging computer-mediated marketing environments
,
(pp. 286-310)
.
2019
Persistent link: https://www.econbiz.de/10011971361
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