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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
368
Konsumentenverhalten
367
social influence
340
Social influence
295
Social Web
236
Social web
236
Online-Marketing
188
Internet marketing
186
Soziale Beziehungen
184
Social relations
180
Influencer marketing
142
influencer marketing
108
Viral marketing
80
Virales Marketing
79
Marketing management
77
Marketingmanagement
77
Social network
73
Soziales Netzwerk
71
Experiment
68
Werbewirkung
61
Brand management
60
Markenführung
60
Innovation adoption
56
Social Influence
56
Innovationsakzeptanz
55
Social media
50
Beziehungsmarketing
48
Relationship marketing
48
Vertrauen
47
Confidence
46
Advertising
41
social media
41
Werbung
39
Theorie
36
Brand image
35
Markenimage
35
Online retailing
35
Online-Handel
35
Theory
35
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English
61
Author
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Chen, Li
3
Beckert, Johannes
2
Bijmolt, Tammo H. A.
2
Chen, Yiwen
2
Evans, Nathaniel J.
2
Hudders, Liselot
2
Martinčević, Ivana
2
Pan, Yang
2
Reijmersdal, Eva A. van
2
Sesar, Vesna
2
Acikgoz, Fulya
1
Adams, Grace
1
Aghniadi
1
Andrea Gudmundsdóttir
1
Aral, Sinan
1
Arnita, Devi
1
Arora, Nilesh
1
Balaji, M. S.
1
Barta, Sergio
1
Bartsch, Fabian
1
Becker, Jan-Michael
1
Beise-Zee, Rian
1
Belanche, Daniel
1
Berman, Ron
1
Boerman, Sophie C.
1
Boguszewicz-Kreft, Monika
1
Borchers, Nils S.
1
Bravo Velázquez, Alberto
1
Broadbridge, Victoria
1
Broekhuizen, Thijs L. J.
1
Brooks, Gillian
1
Brynjolfsson, Erik
1
Burnaz, Sebnem
1
Cai, Jianfeng
1
Campbell, Colin L.
1
Chao, Naipeng
1
Chen, Chiao-Chieh
1
Childers, Courntey Carpenter
1
Chiu, Shih-Wen
1
Chiu, Yu-Ping
1
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International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
European journal of marketing
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of marketing communications
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Business horizons
1
Cowles Foundation discussion paper
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Health marketing quarterly
1
Innovatives Markenmanagement
1
International journal of economics and business research : IJEBR
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of interactive marketing
1
Journal of management science and engineering
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of risk and financial management : JRFM
1
Journal of the Academy of Marketing Science
1
Manthan : journal of commerce and management
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Open science publications of Access Marketing Management
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Review of marketing science
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
61
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1
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
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2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
4
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
5
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
6
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
7
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
8
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
9
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
10
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
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