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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,816
Konsumentenverhalten
81,366
Theorie
15,061
Theory
14,821
Marktforschung
12,348
Relationship marketing
9,365
Beziehungsmarketing
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Scientific method
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5,694
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5,666
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5,629
Social Web
4,977
Social web
4,975
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4,654
Internet marketing
4,642
Service quality
4,566
Dienstleistungsqualität
4,519
Markenartikel
4,500
Brand
4,426
Einzelhandel
4,339
Retail trade
4,234
Experiment
3,815
Werbewirkung
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Gierl, Heribert
27
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dens, Nathalie
21
Diehl, Sandra
17
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
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Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
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Jang, Soocheong
8
Mueller, Barbara
8
Sahni, Navdeep S.
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Wagner, Udo
8
Wen, Taylor Jing
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
5
Advertising Research Foundation
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Deutsche Werbewissenschaftliche Gesellschaft
2
Erasmus Research Institute of Management
2
IP Deutschland GmbH <Köln>
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Market Research Society
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Journal of promotion management : JPM
62
Psychology & marketing
62
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research
16
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ECONIS (ZBW)
3,720
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1
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
Saved in:
2
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
3
A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
Saved in:
4
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
5
Motivation research in advertising and marketing
Smith, George Horsley
-
1954
Persistent link: https://www.econbiz.de/10000674520
Saved in:
6
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
7
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
8
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
9
The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.
;
Meyer, Denny
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
Saved in:
10
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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