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Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes

Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268

Persistent link: https://www.econbiz.de/10010341295

Advertising agency operating efficiency

Cheong, Yunjae; Kim, Kihan; Combs, Justin - In: Journal of marketing communications 22 (2016) 1, pp. 83-99

Persistent link: https://www.econbiz.de/10011536091

Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships

Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101

This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in …, compared to a study of advertising from the outside. Working from within an agency affords access not only to forms of … relationships in advertising which define, produce and sustain various structures of power and knowledge capital that orient …

Persistent link: https://www.econbiz.de/10011695150

The advertising creative process : a study of UK agencies

Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10011706479

Dramaturgy of a campaign : viewing the advertising agency process as a theatrical production

Meyer, Heather M.; Schulz, Steven A. - In: Journal of promotion management : JPM 23 (2017) 4, pp. 504-520

Persistent link: https://www.econbiz.de/10011799264

Building dynamic capabilities in large global advertising agency networks : managing the shift from mass communication to digital interactivity

Suheimat, Wisam; Prætorius, Thim; Vang, Jan - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 88-113

Persistent link: https://www.econbiz.de/10011886962

The future of creativity in advertising

Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399

Persistent link: https://www.econbiz.de/10010198663

A recent look : creative professionals' perceptions of creativity in Hong Kong

Leung, Vivienne S. Y.; Hui, Anna N. N. - In: Services marketing quarterly 35 (2014) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10010363987

Decision drivers for outsourcing media buying services

Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183

Persistent link: https://www.econbiz.de/10010408088

Market entry strategies of media agencies

Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169

Persistent link: https://www.econbiz.de/10010408089

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