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Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations

York, Valerie K.; Brannon, Laura A.; Miller, Megan M. - In: Health marketing quarterly 29 (2012) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10009549363

Competing voices : marketing and counter-marketing alcohol on Twitter

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Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence

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The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour

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Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications

Hogan, Stephen P.; Perks, Keith J.; Russell-Bennett, Rebekah - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 93-107

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A hierarchy-of-effects approach to designing a social marketing game

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Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve

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Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages

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Understanding young adult drink-driving behaviour : a value benefit perspective

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Alcohol consumption among young consumers : a review and recommendations

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