Phi-Hung Nguyen; Dat Ngoc Nguyen; Lan-Anh Thi Nguyen - In: Cogent business & management 10 (2023) 3, pp. 1-15
sustainability awareness, altruism, health consciousness, and consumers' green consumption behaviour. A quantitative analysis based … indicated as follows: (1) Awareness of the sustainable environment enhances customers' altruism; (2) Altruism has a positive … significant finding. Furthermore, another research finding also highlights the importance of altruism in utilizing green products. …