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Arts
Consumer behaviour
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Consumer experience
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consumer experience
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hedonic consumption
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Art infusion
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Septianto, Felix
2
Angell, Rob
1
Badot, Olivier
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Barra, Cristóbal
1
Bottomley, Paul
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Brotto, Luisa
1
Busacca, Bruno
1
Cedrola, Elena
1
Cohen-Cheminet, Geneviève
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Davino, Cristina
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1
Evanschitzky, Heiner
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Ko, Eunju
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Lemoine, Jean-François
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Logkizidou, Maria
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Marin, Vicente
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Masé, Stefania
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Moyano, Jorge
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Naletelich, Kelly
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Nasution, Reza Ashari
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Paswan, Audhesh K.
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Quach, Sara
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Journal of business research : JBR
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ECONIS (ZBW)
8
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1
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
2
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania
;
Cedrola, Elena
;
Davino, Cristina
; …
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
Saved in:
4
Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria
;
Bottomley, Paul
;
Angell, Rob
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
Saved in:
5
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
6
Art infusion in retailing : the effect of art genres
Naletelich, Kelly
;
Paswan, Audhesh K.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 514-522
Persistent link: https://www.econbiz.de/10011815641
Saved in:
7
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
8
Store artification and retail performance
Vukadin, Ana
;
Lemoine, Jean-François
;
Badot, Olivier
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 634-661
Persistent link: https://www.econbiz.de/10012178420
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