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Becker, Jan U.; Spann, Martin; Schulze, Timo - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 579-592

Persistent link: https://www.econbiz.de/10011399128

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1217-1236

Persistent link: https://www.econbiz.de/10011293398

Dechant, Andrea; Spann, Martin; Becker, Jan U. - In: Journal of service research 22 (2019) 1, pp. 90-100

Persistent link: https://www.econbiz.de/10012005779

Houston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, … - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 338-360

Persistent link: https://www.econbiz.de/10011844820

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10003815504

Hinz, Oliver; Spann, Martin - In: Information systems research : ISR 19 (2008) 3, pp. 351-368

Persistent link: https://www.econbiz.de/10003771610

Wolk, Agnieszka; Spann, Martin - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 2-18

Persistent link: https://www.econbiz.de/10003795383

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10003936207

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

Persistent link: https://www.econbiz.de/10009579976