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Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
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Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven; Kotsi, Filareti - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
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Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10003968137
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers
Bianchi, Constanza; Pike, Steven - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 736-750
Persistent link: https://www.econbiz.de/10009411369
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Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria
Pike, Steven; Knott, Kathy; Newton, Cameron - In: International review on public and non-profit marketing 9 (2012) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10009632032