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New insights into the climate-attitudes-outcome framework : empirical evidence from the Australian service sector
Mathies, Christine; Ngo, Liem Viet - In: Australian journal of management 39 (2014) 3, pp. 473-491
Persistent link: https://www.econbiz.de/10010422030
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet; O'Cass, Aron - In: The journal of product innovation management : an … 29 (2012) 5, pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
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Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
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The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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Examining drivers of collaborative inbound open innovation : empirical evidence from Australian firms
Bucic, Tania; Ngo, Liem Viet - In: International journal of innovation management 16 (2012) 4, pp. 1-24
Persistent link: https://www.econbiz.de/10009613177
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei - In: Journal of nonprofit & public sector marketing 24 (2012) 3, pp. 161-180
Persistent link: https://www.econbiz.de/10009657707