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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
United Kingdom
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Brand management
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Marketing
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SME
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Großbritannien
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KMU
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Rowley, Jennifer
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Jones, Rosalind
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Cawsey, Timothy
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Holliman, Geraint
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Suoranta, Mari
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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2
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
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3
Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
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4
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
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