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B-to-B-Marketing
Wettbewerb
40,296
Competition
35,929
Beziehungsmarketing
25,166
Relationship marketing
25,138
Arbeitsbeziehungen
19,518
Lieferantenmanagement
17,336
Supplier relationship management
17,289
Theorie
16,364
Theory
16,008
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14,603
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10,835
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9,726
Consumer behaviour
9,709
Germany
8,771
USA
6,842
United States
6,297
Supply chain
5,942
Lieferkette
5,938
Kundenzufriedenheit
5,546
Customer satisfaction
5,540
competition
5,225
Dienstleistungsqualität
4,530
Service quality
4,512
EU-Staaten
4,172
Internationaler Wettbewerb
4,116
Innovation
4,093
EU countries
4,049
International competition
3,956
Bank
3,794
competitiveness
3,747
Großbritannien
3,679
Business-to-business marketing
3,473
Electronic Commerce
3,118
Welt
3,091
Brand management
3,044
Markenführung
3,043
World
3,020
E-commerce
2,997
United Kingdom
2,938
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Kleinaltenkamp, Michael
49
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34
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
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Christodoulides, George
9
Corsaro, Daniela
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Springer Fachmedien Wiesbaden
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Springer Gabler <Firma>
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3
European Association for Industrial Marketing Research
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American Marketing Association
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Fraunhofer-Gesellschaft
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesamtverband Kommunikationsagenturen GWA
1
Goethe-Universität Frankfurt am Main
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
234
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
3,450
EconStor
2
OLC EcoSci
1
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1
The impact of psychological contract breaches within east-west buyer-supplier relationships
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Sima, Herbert
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 220-231
Persistent link: https://www.econbiz.de/10012290048
Saved in:
2
Business models
competition
based on knowledge assets
Pereira, Leandro
;
Jerónimo, Carlos H.
;
Dias, Álvaro
; …
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10013198077
Saved in:
3
Management of
competition
among sellers and its performance implications for business-to-business electronic platforms : dynamic analysis by VAR model
Li, Xiaoling
;
Ren, Xingyao
;
Zheng, Xu
- In:
Nankai business review international
6
(
2015
)
2
,
pp. 199-222
Persistent link: https://www.econbiz.de/10011376681
Saved in:
4
Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David
;
Fenneteau, Hervé
;
Paché, Gilles
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
Saved in:
5
Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores
;
Bueno Avila, Salvador
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
Saved in:
6
The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun
;
Chan, Delphine Ya-Chu
;
Yang, Chin-Fang
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
Saved in:
7
Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon
;
Jindal, Rupinder P.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
Saved in:
8
The effects of the salesperson's characteristics on buyer-seller relationships
Choi, Yonghoon
;
Huang, Ying
;
Sternquist, Brenda J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 616-625
Persistent link: https://www.econbiz.de/10011339832
Saved in:
9
Propensity to trust salespeople : a contingent multilevel-multisource examination
Friend, Scott B.
;
Johnson, Jeff S.
;
Sohi, Ravipreet S.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011775837
Saved in:
10
Cultural adaptation in cross-national buyer-seller relationships : a study of Russian buyers and Norwegian sellers of seafood
Voldnes, Gøril
;
Grønhaug, Kjell
- In:
International journal of emerging markets
10
(
2015
)
4
,
pp. 837-857
Persistent link: https://www.econbiz.de/10011489473
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