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Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André; Webb, Andrew - In: International journal of sport management and marketing … 17 (2017) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
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A comparison of spectators' and franchise staffs' perceptions on the effectiveness of the marketing techniques adopted by the Super Basketball League in Taiwan
Chen, Steve; Dick, Ronald; Dongfang, Chie-der; Teng, Pi-yun - In: International journal of entrepreneurship and small business 7 (2009) 4, pp. 466-477
Persistent link: https://www.econbiz.de/10003866585
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Minor league baseball : exploring the growing interest in outsourced sport marketing
Burden, Willie; Li, Ming - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 139-149
Persistent link: https://www.econbiz.de/10003897729
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Leistung, Identifikation oder die Unsicherheit über den Spielausgang – was zählt wirklich? : relevante Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga
Geyer, Hannah - 2010
Medien sowie Vertreter des Deutschen Basketball-Bundes kritisieren immer wieder die gerin-gen Einsatzzeiten deutscher Spieler in der Basketball-Bundesliga und die daraus resultieren-den mangelnden Identifikationsmöglichkeiten der Zuschauer mit den Spielern. Der Artikel analysiert daher...
Persistent link: https://www.econbiz.de/10008698109
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Public relations and communication in Sport
Hopwood, Maria - In: Sport public relations and communication, (pp. 13-32). 2010
Persistent link: https://www.econbiz.de/10003948959
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Sport marketing public relations
Hopwood, Maria - In: Sport public relations and communication, (pp. 55-68). 2010
Persistent link: https://www.econbiz.de/10003948985
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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Estimating attendance at Major League Baseball Games for the 2007 season
Lemke, Robert J.; Leonard, Matthew; Tlhokwane, Kelebogile - In: Journal of sports economics 11 (2010) 3, pp. 316-348
Persistent link: https://www.econbiz.de/10008651213
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Assessing the effects of sports marketing on stock returns : evidence from the Nippon professional baseball series
Chen, Chun-Da; Chen, Chih-Chun - In: Journal of sports economics 13 (2012) 2, pp. 169-197
Persistent link: https://www.econbiz.de/10009531981
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Professional basketball fans in China : a comparison of National Basketball Association and Chinese Basketball Association team identification
Menefee, W. Chadwick; Casper, Jonathan M. - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 185-200
Persistent link: https://www.econbiz.de/10009312125