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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
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Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Miller, Gina L. - 2013
Persistent link: https://www.econbiz.de/10009781363
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A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
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Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh; Koilakuntla, Maddulety; Punyatoya, … - In: International journal of quality & reliability management 34 (2017) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
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The influence of marketing mix on decisions to be a Islamic banking customer in Cianjur district
Husaeni, Uus Ahmad - In: International journal of business competition and … 6 (2018) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10011916477
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Perception of customers towards the marketing strategies adopted by Indian banks
Uma Rani T. S.; Kamaraj K.; Panchanatham, N. - In: International journal of management & transformation : … 5 (2011) 1/2, pp. 14-21
Persistent link: https://www.econbiz.de/10009683631
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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad; Darzi, Mushtag Ahmad - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy; Ratnakaram, Sunitha; Lohan, Amanish - In: Journal of strategic marketing 31 (2023) 3, pp. 693-717
Persistent link: https://www.econbiz.de/10014304951