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A new application of RFM clustering for guild segmentation to mine the pattern of using banks' e-payment services
Khobzi, Hamid; Akhondzadeh-Noughabi, Elham; … - In: Journal of global marketing 27 (2014) 3, pp. 178-190
Persistent link: https://www.econbiz.de/10010404375
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Performing a strategy's world : how redesigning customers made relationship banking possible
Vargha, Zsuzsanna - In: Long range planning : LRP ; international journal of … 51 (2018) 3, pp. 480-494
Persistent link: https://www.econbiz.de/10011932119
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Customer's life-time value using the RFM model in the banking industry : a case study
Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
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Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts
Daniel, Jonathan - 2001 - 1. [Aufl.]
Persistent link: https://www.econbiz.de/10001579783
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Modelling value based banking and customers' banking choices in the era of Marketing 3.0 : an empirical study with logistic ordinal regression approach
Srivastav, Garima; Mittal, Arun - In: Global business & economics review 25 (2021) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10012594578
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
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Integrated value co-creation and affective commitment in banking industry
Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515
Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in creating value. This concept has grown into a rich and wide array of studies that have become an area of intense focus in the discipline. Nevertheless, the understanding of the...
Persistent link: https://www.econbiz.de/10012221592
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Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Gajanova, Lubica; Nadanyiova, Margareta; Lazaroiu, Gheorghe - In: Central European business review : CEBR 9 (2020) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10012295066
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Responding to change and customer value improvement : pragmatic advice to banks
Nyagadza, Brighton - In: The marketing review 19 (2019) 3/4, pp. 235-252
Persistent link: https://www.econbiz.de/10012299794