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The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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Customer value analysis in financial services
Maas, Peter; Graf, Albert - 2007
Persistent link: https://www.econbiz.de/10003901109
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A role-based typology of information technology : model development and assessment
Zand, Fardad; Solaimani, Sam; Beers, Cees van - In: Information systems management 32 (2015) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10011307908
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Effective configurations of value creation and capture capabilities : extending Treacy and Wiersema's value disciplines
Zacharias, Nicolas A.; Nijssen, E. J.; Stock-Homburg, Ruth - In: Journal of business research : JBR 69 (2016) 10, pp. 4121-4131
Persistent link: https://www.econbiz.de/10011553937
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Customer value analysis in financial services
Maas, Peter; Graf, Albert - In: Journal of financial services marketing : JFSM 13 (2008/09) 2, pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
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Exploring the relationship between co-creation and satisfaction using QCA
Navarro, Susana; Llinares, Carmen; Garzon, Dolores - In: Journal of business research : JBR 69 (2016) 4, pp. 1336-1339
Persistent link: https://www.econbiz.de/10011446691
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Why should I attend : the value of business networking events
Mitchell, Vincent-Wayne; Schlegelmilch, Bodo B.; Mone, … - In: Industrial marketing management : the international … 52 (2016), pp. 100-108
Persistent link: https://www.econbiz.de/10011447497