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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Relationship marketing
36
Services marketing
32
Marketing theory
27
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Marketing
24
Value creation
20
Marketingtheorie
19
Dienstleistung
17
Marketing management
17
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
13
Services
11
Dienstleistungssektor
10
Service-dominant logic
10
Service logic
9
Service-Dominant Logic
9
Customer integration
8
Kundenintegration
8
Service quality
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Management
7
Service management
7
Dienstleistungsqualität
6
Service industry
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Communication
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
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3
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Article
15
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14
Aufsatz in Zeitschrift
14
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
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Language
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English
18
Author
All
Grönroos, Christian
18
Holmqvist, Jonas
2
Ravald, Annika
2
Voima, Päivi
2
Anker, Thomas Boysen
1
Davey, Janet
1
Ferreira, Ana Cristina
1
FitzPatrick, Mary
1
Guais, Blandine
1
Guest, Duncan
1
Gummerus, Johanna
1
Helle, Pekka
1
Hilletofth, Per
1
Kessous, Aurélie
1
Kuusela, Hannu
1
Leroi-Werelds, Sara
1
Moutinho, Luiz
1
Mukhtar, Umer
1
Pimenta, Márcio Lopes
1
Saarijärvi, Hannu
1
Sparks, Leigh
1
Streukens, Sandra
1
Van Vaerenbergh, Yves
1
Varey, Richard J.
1
Visconti, Luca M.
1
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Journal of service management
3
Meddelanden från Svenska Handelshögskolan
3
The journal of services marketing
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Public management review
1
The Routledge companion to strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
18
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1
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
2
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
5
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
6
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
7
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
8
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
9
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
10
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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