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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Service-dominant logic
52
Salespeople
49
Service-Dominant Logic
49
Verkaufspersonal
49
Marketing theory
36
Marketingtheorie
35
Relationship marketing
34
Beziehungsmarketing
33
Value creation
29
Selling
25
Verkauf
25
Dienstleistung
16
B-to-B-Marketing
15
Business-to-business marketing
15
Marketing management
14
Marketingmanagement
14
Services
14
Dienstleistungsmarketing
13
Innovation
13
Services marketing
13
Marketing
12
Theory
11
Lieferantenmanagement
10
Supplier relationship management
10
Consumer behaviour
9
Customer integration
9
Erfolgsfaktor
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Konsumentenverhalten
9
Kundenintegration
9
New product development
9
Produktentwicklung
9
Success factor
9
Theorie
9
USA
9
United States
9
Strategisches Management
8
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Online availability
All
Undetermined
10
Free
1
Type of publication
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Article
25
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
3
Book section
3
Lehrbuch
3
Textbook
3
Case study
1
Fallstudie
1
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Language
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English
28
German
1
Author
All
Vargo, Stephen L.
23
Lusch, Robert F.
10
Akaka, Melissa Archpru
6
Ahearne, Michael
5
Manning, Gerald L.
3
Reece, Barry L.
3
Wieland, Heiko
3
Hartmann, Nathaniel N.
2
Hughes, Douglas E.
2
Koskela-Huotari, Kaisa
2
Rapp, Adam
2
Bettencourt, Lance A.
1
Chaker, Nawar N.
1
Corsaro, Daniela
1
Eggert, Andreas
1
Frow, Pennie
1
Gustafsson, Anders
1
He, Yi
1
Hochstein, Bryan
1
Horbel, Chris
1
Jindal, Rupinder
1
Jindal, Rupinder Paul
1
Kaartemo, Valtteri
1
Maglio, Paul P.
1
Merz, Michael A.
1
Nagel, Duane
1
Payne, Adrian
1
Rangarajan, Deva
1
Schau, Hope Jensen
1
Sebastiani, Roberta
1
Steinhoff, Lena
1
Tanniru, Mohan
1
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Published in...
All
Journal of the Academy of Marketing Science
4
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Managing consumer services : factory or theater?
1
Marketing theory
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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Source
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ECONIS (ZBW)
29
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1
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
2
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
3
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
4
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
5
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
6
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
7
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
8
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
9
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
10
Managing sales force product perceptions and control systems in the success of new product introductions
Ahearne, Michael
;
Rapp, Adam
;
Hughes, Douglas E.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 764-776
Persistent link: https://www.econbiz.de/10009235354
Saved in:
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