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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Service-dominant logic
52
Salespeople
49
Service-Dominant Logic
49
Verkaufspersonal
49
Marketing theory
36
Marketingtheorie
35
Relationship marketing
34
Beziehungsmarketing
33
Value creation
29
Selling
25
Verkauf
25
Dienstleistung
16
B-to-B-Marketing
15
Business-to-business marketing
15
Marketing management
14
Marketingmanagement
14
Services
14
Dienstleistungsmarketing
13
Innovation
13
Services marketing
13
Marketing
12
Theory
12
Lieferantenmanagement
10
Supplier relationship management
10
Theorie
10
Consumer behaviour
9
Customer integration
9
Erfolgsfaktor
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Konsumentenverhalten
9
Kundenintegration
9
New product development
9
Produktentwicklung
9
Success factor
9
USA
9
United States
9
Strategisches Management
8
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Online availability
All
Undetermined
10
Free
1
Type of publication
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Article
25
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
3
Book section
3
Lehrbuch
3
Textbook
3
Case study
1
Fallstudie
1
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Language
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English
28
German
1
Author
All
Vargo, Stephen L.
23
Lusch, Robert F.
10
Akaka, Melissa Archpru
6
Ahearne, Michael
5
Manning, Gerald L.
3
Reece, Barry L.
3
Wieland, Heiko
3
Hartmann, Nathaniel N.
2
Hughes, Douglas E.
2
Koskela-Huotari, Kaisa
2
Rapp, Adam
2
Bettencourt, Lance A.
1
Chaker, Nawar N.
1
Corsaro, Daniela
1
Eggert, Andreas
1
Frow, Pennie
1
Gustafsson, Anders
1
He, Yi
1
Hochstein, Bryan
1
Horbel, Chris
1
Jindal, Rupinder
1
Jindal, Rupinder Paul
1
Kaartemo, Valtteri
1
Maglio, Paul P.
1
Merz, Michael A.
1
Nagel, Duane
1
Payne, Adrian
1
Rangarajan, Deva
1
Schau, Hope Jensen
1
Sebastiani, Roberta
1
Steinhoff, Lena
1
Tanniru, Mohan
1
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Published in...
All
Journal of the Academy of Marketing Science
4
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Managing consumer services : factory or theater?
1
Marketing theory
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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Source
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ECONIS (ZBW)
29
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1
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29
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1
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
2
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
3
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
4
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
5
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
6
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
7
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
8
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
9
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
10
Managing sales force product perceptions and control systems in the success of new product introductions
Ahearne, Michael
;
Rapp, Adam
;
Hughes, Douglas E.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 764-776
Persistent link: https://www.econbiz.de/10009235354
Saved in:
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