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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park; Surachartkumtonkun, Jiraporn; Singhal, … - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
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Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen; Thaichon, Park; Phi Van Nguyen Thanh - In: Services marketing quarterly 40 (2019) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
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Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Marketing intelligence & planning 40 (2022) 7, pp. 854-870
Persistent link: https://www.econbiz.de/10013393572