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~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Messung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Beziehungsmarketing
Markenführung
Messung
Konsumentenverhalten
4,944
Consumer behaviour
4,941
Brand
861
Markenartikel
859
Deutschland
705
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688
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Esch, Franz-Rudolf
11
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8
Fournier, Susan
8
Keller, Kevin Lane
7
Ahlert, Dieter
6
Bruhn, Manfred
6
Hippner, Hajo
6
Huber, Frank
6
Park, C. Whan
6
Wilde, Klaus D.
6
Burmann, Christoph
5
Calder, Bobby J.
5
Herrmann, Andreas
5
Schmitt, Bernd
5
Ehrenberg, Andrew S. C.
4
Goldsmith, Ronald E.
4
Langner, Tobias
4
MacInnis, Deborah J.
4
Malthouse, Edward C.
4
Meurer, Jörg
4
Meyer, Anton
4
Stauss, Bernd
4
Aaker, David A.
3
Albrecht, Carmen-Maria
3
Backhaus, Christof
3
Backhaus, Klaus
3
Balqiah, Tengku Ezni
3
Baumgarth, Carsten
3
Birker, Benjamin
3
De Chernatony, Leslie
3
Diller, Hermann
3
Hadwich, Karsten
3
Hansen, Ursula
3
He, Jiaxun
3
Hollebeek, Linda D.
3
Houston, Michael J.
3
Johnson, Michael D.
3
King, Stephen
3
Krafft, Manfred
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Internationales Design Zentrum Berlin
1
Springer Fachmedien Wiesbaden
1
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Brands and branding
16
Brand management ; Vol. 2
13
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
13
The evolution of brands : from signals of quality to storehouses of trust
12
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Handbook of research on customer engagement
11
Kellogg on branding : the marketing faculty of the Kellogg School of Management
11
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
10
Brand management ; Vol. 3
10
Consumer-brand relationships : theory and practice
10
Measuring and managing brands
10
Psychology of branding
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Consumer brand relationships : meaning, measuring, managing
9
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
9
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Handbook on brand and experience management
8
Cases on branding strategies and product development : successes and pitfalls
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Brand management in emerging markets : theories and practice
6
Brands : interdisciplinary perspectives
6
Brands and brand management : contemporary research perspectives
6
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
5
Handbook of brand relationships
5
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
5
International marketing ; Vol. 2
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
5
The Routledge companion to contemporary brand management
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Building consumer-brand relationship in luxury brand management
4
Customer Experience : Forum Dienstleistungsmanagement
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
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ECONIS (ZBW)
1,125
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
3
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
5
Detoxifying luxury and
fashion
industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
6
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
7
Customer co-producton from social factory to
brand
: learning from Italian
fashion
Arvidsson, Adam
;
Malossi, Giannino
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 212-233)
.
2011
Persistent link: https://www.econbiz.de/10008938705
Saved in:
8
Brand
experiences, retail scenarios, and
brand
images in the
fashion
industry
Valta, Manuela
;
Vianelli, Donata
-
2020
Persistent link: https://www.econbiz.de/10012059253
Saved in:
9
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
10
Launching a
youth
apparel
brand
: Jonathan West New York
Taran, Zina
;
Rosetti, Joe
;
Dombroski, Ed
- In:
Brand research : [an outcome of the second …
,
(pp. 115-123)
.
2009
Persistent link: https://www.econbiz.de/10009623339
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