Narrow search
Showing 1 - 10 of 53
Cover Image
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.; Sprott, David E.; Brady, Michael K. - In: Journal of service research 24 (2021) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
Cover Image
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda D.; Sprott, David E.; Urbonavicius, Sigitas - In: Psychology & marketing 39 (2022) 6, pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Cover Image
Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
Cover Image
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Cover Image
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Cover Image
Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
Cover Image
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D. - In: Industrial marketing management : the international … 81 (2019), pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Cover Image
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
Cover Image
The customer engagement/value interface : an exploratory investigation
Hollebeek, Linda D. - In: Australasian marketing journal 21 (2013) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10009697633
Cover Image
Conducting service research that matters
Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429
Persistent link: https://www.econbiz.de/10011418248